African Male by MenEssentials Face Wash is a mild treatment for dry, ashy, flaky skin. Yet it's just as effective when used to cleanse, retexturize and soften all skin types. Leaves a smooth, shine-free finish without stripping away the skin's protective layer of natural oils. Contains certified organic Aloe Ferox gel and Pro Vitamin B5 to moisturize, protect and refresh.

Treasured Locks is thrilled to partner with Men Essentials to deliver this luxury line of skin care and grooming products designed especially for the African American metrosexual. Each nourishing formula contains pure, certified organic South African Aloe Ferox gel, a traditional botanical remedy that quickly restores the skin's lipid barrier and improves skin elasticity, for a healthier-looking complexion.  

African males have certain skin care needs that are distinctive from those of other men. Dryness on dark skin appears ashy and is much more noticeable than on lighter skin. Black skin can be more sensitive also.  Blackheads and ingrown hairs are common results of shaving irritation.  Dark under-eye crescents can also be a problem. These are the problems most Black men face on a daily basis — usually with one-size-fits-all skin care ranges.

African Male by MenEssentials is made by South Africans specifically for men of African heritage. Each product contains a high concentration of certified-organic Aloe Ferox gel, a mineral- and vitamin-enriched humectant (attracts moisture) that is ideally suited to darker skin types.

African Male formulations are lightweight, fast-absorbing, deeply penetrating, and much less likely to clog pores. They improve the experience of shaving. They hydrate and protect. And they help to enhance the overall tone, texture and appearance of your skin.

Tired of one-size-fits-all? Try African Male by MenEssentials' specialized grooming solutions and experience the difference African Male makes.

All African Male by MenEssentials products contain high concentrations of Aloe Ferox gel, which is harvested and refined by members of the Ikhala Cooperative in South Africa.

Aloe Ferox is indigenous to a single province in South Africa and grows nowhere else on Earth. It has been used for millennia by indigenous peoples of the region to heal topical skin ailments ranging from burns and abrasions to eczema and psoriasis.

Today, Aloe Ferox sap (called the "bitters") is refined for its antiseptic, anti-inflammatory, and antibacterial functions. The pulp of the leaf itself contains 34 amino acids, 14 enzymes, and numerous biological actives that moisturize, heal, and retexturize skin.

Aloe Ferox is painstakingly hand-harvested in the wild. The plants have not been treated with industrial pesticides, fertilizers, or other chemicals. They are organically grown and responsibly harvested by Xhosa field workers, known as "tappers," using sustainable development methods that ensure the prosperity of this remarkable natural resource.

From traditional botanical remedy to advanced skin care solution, African Male by MenEssentials is the essence of South Africa in a modern male grooming range.

African Male by MenEssentials is the result of a joint venture between Geneva-based International Trade Centre, African Aloe, Eastern Cape Development Corporation and the Ikhala Cooperative. The product line is made available through a global licensing agreement between Ikhala Products (Pty) Ltd. and MenEssentials Corporation, a leader in the retail of men's prestige skin care and grooming products.

The purpose of African Male by MenEssentials is to empower Xhosa aloe tappers, processors and distributors with share-ownership of a sustainable business. Its goal is to produce South Africa's first world-class line of luxury grooming products that specifically targets the unique skin conditions of African men.

African Male by MenEssentials raises Ikhala Cooperative incomes to well above the South African average for Xhosa workers. Furthermore, a portion of all sales returns directly to their communities to improve their healthcare and educational resources.

Every time you use African Male by MenEssentials, you bring the South African Xhosa hope for a better future … and the dignity of having achieved it by their own hand.