Treasured Locks is
thrilled to partner with Men Essentials to deliver
this luxury line of skin care and grooming products designed especially
for the African American metrosexual. Each nourishing formula contains
pure, certified organic South African Aloe Ferox gel, a traditional
botanical remedy that quickly restores the skin's lipid barrier and
improves skin elasticity, for a healthier-looking complexion.
Click here to view the products
The Need for Black Men's
Skin Care
African
males have certain skin care needs that are distinctive from those of
other men. Dryness on dark skin appears ashy and is much more
noticeable than on lighter skin. Black skin can be more sensitive
also. Blackheads and ingrown hairs are common results of
shaving irritation. Dark under-eye crescents can also be a
problem. These are
the problems most Black men face on a daily basis —
usually with one-size-fits-all skin care ranges.
African Male by
MenEssentials is made by South Africans specifically for men of African
heritage. Each product contains a high concentration of
certified-organic Aloe Ferox gel, a mineral- and vitamin-enriched
humectant (attracts moisture) that is ideally suited to darker skin
types.
African Male formulations are lightweight,
fast-absorbing, deeply penetrating, and much less likely to clog pores.
They improve the experience of shaving. They hydrate and protect. And
they help to enhance the overall tone, texture and appearance of your
skin.
Tired of one-size-fits-all? Try African Male by MenEssentials'
specialized grooming solutions and experience the difference African
Male makes.
The Key to African Male's
Products- Aloe Ferox Gel
All African Male by
MenEssentials products contain high concentrations of Aloe Ferox gel,
which is harvested and refined by members of the Ikhala Cooperative in
South Africa.
Aloe Ferox is indigenous to a single province in South Africa and grows
nowhere else on Earth. It has been used for millennia by indigenous
peoples of the region to heal topical skin ailments ranging from burns
and abrasions to eczema and psoriasis.
Today, Aloe Ferox sap (called the "bitters") is refined for its
antiseptic, anti-inflammatory, and antibacterial functions. The pulp of
the leaf itself contains 34 amino acids, 14 enzymes, and numerous
biological actives that moisturize, heal, and retexturize skin.
Aloe Ferox is painstakingly hand-harvested in the wild. The plants have
not been treated with industrial pesticides, fertilizers, or other
chemicals. They are organically grown and responsibly harvested by
Xhosa field workers, known as "tappers," using sustainable development
methods that ensure the prosperity of this remarkable natural resource.
From traditional botanical remedy to advanced skin care solution,
African Male by MenEssentials is the essence of South Africa in a
modern male grooming range.
How You Help South Africa
When You Buy African Male by MenEssentials
African Male by
MenEssentials is the result of a joint venture between Geneva-based
International Trade Centre, African Aloe, Eastern Cape Development
Corporation and the Ikhala Cooperative. The product line is made
available through a global licensing agreement between Ikhala Products
(Pty) Ltd. and MenEssentials Corporation, a leader in the retail of
men's prestige skin care and grooming products.
The purpose of African Male by MenEssentials is to empower Xhosa aloe
tappers, processors and distributors with share-ownership of a
sustainable business. Its goal is to produce South Africa's first
world-class line of luxury grooming products that specifically targets
the unique skin conditions of African men.
African Male by MenEssentials raises Ikhala Cooperative incomes to well
above the South African average for Xhosa workers. Furthermore, a
portion of all sales returns directly to their communities to improve
their healthcare and educational resources.
Every time you use African Male by MenEssentials, you bring the South
African Xhosa hope for a better future … and the dignity of
having achieved it by their own hand.
