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If quality products for African American skin care are difficult to find, black men's skin care is almost impossible to find. It is our goal to correct that, at least in our little part of the world. To that end, we are actively seeking products of the highest caliber to help African American men with their unique skin care needs. As with almost all of our products, these are not exclusively suited for black men's skin care. But, they are formulated to meet common needs most black men share like the need for added moisture, additional oil and problems with Pseudofolliculitis Barbae aka Razor BumpsMany of these products are also in our general skin care section. But people often ask us what fragrances of the soaps and lotions are best suited for men. This is strictly a matter of opinion. Most of our fragrances are suitable for both men and women; I have put the ones here my husband likes best for him.