Personalized Advice. Preferred Products. Naturally YOU.
Got naturally kinky, curly, or curvy hair? It can be a hassle to find the right products for African American hair and skin. That’s why we launched Treasured Locks. Family-owned and -operated, Treasured Locks offers exclusive, high-quality products at an affordable value, so you can have a polished and professional “salon look” without the salon price.
Shopping for beauty products at a drugstore or chain beauty store can
be difficult. Often, the staff is unable to assist you in finding the
black hair and skin care products you need, if the store even stocks
them. Shopping with Treasured Locks is a different experience. Can’t
find what you’re looking for? We know African American hair care like
no one else. One of our friendly, courteous representatives will help
you find the perfect products, and you’ll never shop the same way
again. Trust Treasured Locks as your one-stop beauty source!
Got naturally kinky, curly, or curvy hair? It can be a hassle to find
the right products for African American hair and skin. That’s why we
launched Treasured Locks. Family-owned and -operated, our company
offers exclusive, high-quality products at an affordable value, so you
can have a polished and professional “salon look” without the salon
price. We offer more than 200 quality products from over 20 brands,
including our in-house brands Treasured Locks, HumiNature, and
Ajuven available only here.
We believe that African American or biracial men or women should
embrace the beauty and uniqueness of their hair, rather than trying to
change it. Our products are designed to enhance your African American
or biracial hair’s natural texture and composition and make it more
manageable, so you can look your best while remaining true to yourself.
How We Got Started
As an African American woman, Tywana Smith found it difficult to find
hair and skin care products that fit her and her daughters’ needs.
There were only a few companies that offered quality products, and they
had to go directly to the manufacturer to buy them. The Smiths figured
that if they were having this problem, there must be thousands of
others in the same situation. In 2002, with no quality products
available locally, Tywana and her husband Brian started Treasured
Locks, an online boutique specializing in hair, skin, and body care
products for women of color.
As African Americans, Treasured Locks management knows firsthand the
struggles surrounding proper hair care. We understand how hard it can
be for African Americans and bi-racial people to find the right
products for their needs, so we only sell products that we would use
Since launching Treasured Locks, we’ve served over 30,000 customers
with more than 200 quality products from over 20 brands. We carry
high-quality, all-natural products for all hair and skin types, but our
main focus is providing black and bi-racial men and women with
hard-to-find products that suit their needs. We even developed our own
exclusive product lines so that you, the discriminating customer, can
get quality hair care and skin care products without the sky-high
Visit our Beauty 101
page for articles and advice about your
unique skin care and hair care needs. For additional assistance, call